RCN is one of the most important channels in the country and wields significant influence. In recent years, it has faced the consequences of being a channel embroiled in political stances and the rapid rise of digital platforms, thus creating a barrier to connecting with younger audiences.

We have crafted a brand concept that issues a call to action to reconnect with the audience we once had and with the new generations. It declares a modern stance with a reconciliatory backdrop for our past, delivering a brand vision focused on the future. 'Let's meet today' has become the DNA and philosophy guiding everything surrounding the channel.