RCN is one of the most important channels in the country and wields significant influence. In recent years, it has faced the consequences of being a channel embroiled in political stances and the rapid rise of digital platforms, thus creating a barrier to connecting with younger audiences.

Alongside the brand concept, we underwent a visual refresh of the entire brand universe. For the construction of the diagonals, we drew inspiration from the angles of a clock, representing a channel that broadcasts 24 hours a day. Through animation, they continuously open like doors to evoke the feeling of entry, aligning with our concept of 'Let's meet today.'

We have a much more vibrant and modern color palette, leveraging the saturation range provided by television and digital screens. This is complemented by a color palette that corresponds to the time of day and the natural light entering households.